Category Archives: Google Ads

How Much to Spend on Google Ads (Adwords)

How much Google Ads cost

This is a very common question from new Google Ads Advertiser that – How much should they spend on Google ads to get a better result. or Sometimes people add – How much Google Ads Cost or what is the cost of Google Ads or AdWords. Why people simply don’t ask how much business they […]

What is Google Ads search Campaign and Why it is Important?

Google Ads Adwords

For most of the people, Google.com is the first place we go to search for anything. It can be some information, any product or some services. Like a student may search for the best math book or classes near his home. Someone may search for Ac repair services in his city. These searches create opportunities […]

What is Conversion Rate in AdWords or Google Ads?

Conversion rate Conversion rate is a very important metric in Google ads or PPC marketing. It shows the performance of the campaign and how well it has been optimized. To understand “conversion rate”, let’s start with an example: Mr. A has a local business and he runs “PPC for Mobile repair services” and the goal […]

How to Buy Google AdWords or Google Ads

Google Adwords was renamed to Google Ads in 2018, so in this post, I will discuss “how to buy Google Ads?” No doubt, Google is the largest internet company with the maximum number of users using its different properties like Google Search Android phones YouTube Chrome and many others This is an opportunity for business […]

AdWords Over-Delivery – Can Spend Twice of Your Budget

As per Google AdWords updates in October 2017, Adwords can now spend twice your daily budget on any particular day but overall monthly spending will remain the same. The Logic behind this was to capture high-quality traffic any day and get more clicks. On days with lots of high quality traffic, your costs could be […]