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Display Ads are a mix of graphics, text, video, animation which you see on other websites like shown in the below images. Any business can signup for Google ads and start running display ads on websites which are part of Google display network
Google advertisement is mainly divided into two-part – Search Advertisement and display advertisement and its very clear from its name.
John is a local taxi operator in London and his targeted customers are one who comes to London and plan to visit different places. So he can reach to customers in 2 ways:
The second strategy can be fulfilled with Google display ads where google offers him an option to design a banner or other available ads and target such websites or articles. Google offers multiple targeting options to target audiences on the display network.
Google display networks are websites that are partner with Google Adsense program or ad exchange marketplace. In simple terms, these are groups of millions of website which are agreed to show Google ads. Some examples are
So, if you see a Google banner ad on any website then it must be part of the Google display network. These websites have different types of contents and so they attract different types of readers (Audience). For example, if someone is planning to visit London for the first time, he must be interested in topics about London weather, news, best places, foods, hotels or restaurants.
With Google display network targeting, a business can decide the networks of the website where the audience visits. Display campaign offers multiple ways to segment users to target them with banner ads.
The above images show different options to target or exclude the audience on the display networks. You can select any one or a combination of 2 or more targeting options to customize your audience.
Google display ads can appear on any website, Apps, software which are part of the Google display network and wish to show google ads. Display ads can be shown on
The good thing is that you will get detailed reports on where your google display ads have shown and their performance.
Like any Google ads, you need to signup here ads.google.com and set up your billing first. depending upon your country, you will get different payment options to pay for Ads like a credit card, net banking, debit card, etc. Once you signup for GoogleAds account, then you need to have your website ready and we recommend you to install all tracking code like remarketing & conversion tracking codes.
Next, you can create a google display campaign if you have experience or it is strongly recommended to hire some ppc expert to avoid any monetary loss on Ads.
To create a new campaign, just go to the Campaign tab (left navigation) and click on + icon or create new campaign. The next screen will be shown as below. Here you have to select Display.
A display campaign consists of
Save and continue. Just reach and follow each step carefully.
GoogleAds concent may seem easy to say but hard to do and make it profitable. Most of the business relies upon Google Display advertising companies to set up and manage their campaign. We (xtremeads.in) are one of the top-rated Google display advertising agency in India with all the expertise and resources to make it profitable for any business.