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Google is basically a search company and millions of people use google search bar to find information.
are used to target ads to user who is searching in Google. This type of campaign use keywords and text ads so that when someone search for your selected keywords, you ads will be shown to that user. After clicking the ads, user will visit your website and you get leads or sales. You pay for each click on the ads and so it's called PPC Advertisement.
Search Ads are highly targeted and provide high-quality leads and sales for the eCommerce website. Since it targets to people who are searching in google so they are most likely to buy your services.
For example, if someone is searching for a "travel company in India" and see ads of Indian tour company then this user is most likely to contact them and buy their services.
Some of the major benefits of Google Search Ads are
The setup of Google ads is a multi-step process. Please check our PPC Process page for details. Basically you need to do below few activities to setup Google Search Ads.
The above steps are basic to set up your search campaign, but there are other important setups like Ads Extension, Conversion tracking etc. Get in touch with us for more details.
Dynamic Search Ads are the same as normal GoogleAds Search ads but with some differences like
DSA or dynamic search ads are Good for large websites having hundreds or thousands of pages or products. You have to provide instruction to Google for targeting specific or all pages, categories etc.
The risk with DSA are that Google can show ads even in irrelevant keywords, so one needs to regularly review search terms and keep adding negative keywords.
Overall Google AdWords search Ads are the most powerful PPC advertisements for high-quality lead generation. One must have experience and expertise with Google ads. Contact our team if you have any questions.
Both are good for lead generation if done properly. But both have some basic difference which is given below
If you want more leads at low cost then Facebook lead ads would be best suited to your need, but if you need quality leads but slightly costly than facebook then Google search ads are better. Many people may not agree with this, but you should understand below the difference between both platforms.
Facebook and Google both are the best platforms to advertise any business. A business owner can understand the pros and cons before deciding on any one platform.