Category Archives: Digital marketing

What is Average Cost Per Lead in India and How to Calculate CPL?

Cost per lead in india

Generating high-quality leads and low cost per lead is one of the most important tasks in digital marketing. Except for eCommerce businesses, everyone needs leads on a regular basis to find new customers or to sell their products or services. Google ads, Facebook Ads, SEO, Social Media, Youtube, LinkedIn and lots of other platforms are […]

Why PPC And SEO Services Need To Work Hand In Hand

SEO and PPC Marketing

Whether you are a small company just getting started in the digital world or an established business competing with popular industry giants, deciding whether to invest in PPC or SEO can depend on your website and your business. There are many different strategies to optimize your website, and it is difficult to state which one […]

How To Choose The Best PPC Management Company

How to choose best PPC management company

A 2020 report compiled by PPC Protect suggested that 74% of brands rely heavily on PPC to drive their business and 79% of marketers design PPC campaigns for their clients. These statistics clearly indicate PPC marketing works really well for small and large businesses alike. In a market filled with fierce competition and with the […]

Designing a Digital Marketing Strategy For Small Businesses

Designing a Digital Marketing Strategy For Small Businesses

Digital marketing has been popular in the market for the last 100 years. Do you think about how? Digital marketing means not only marketing via the Internet, but also advertising via radio and other digital devices. This means that when the first radio was invented in 1896 and the first broadcast aired, it was part […]

PPC vs. SEO- Which One To Choose?

PPC VS. SEO - Which One to Choose?

When we talk about digital marketing, there is always this question about SEO vs. PPC. The usual thinking among digital marketers is that PPC costs money and might waste their marketing budget. On the contrary, they feel that SEO is free and can get them leads easily. To be frank, the SEO vs. PPC debate […]