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Have you notices that after visiting Amazon or any other website,
You may see those ads everywhere you visit like any blogs, news sites, Facebook, YouTube. This is possible with Retargeting or remarketing.
These types of ads allow you to show ads to people who have already visited or interacted with your website, video, Facebook page or app in the past.
According to a recent study, 96% of website visitors do not convert (contact or buy) at first interaction with your product or services. This is a huge number and you may be losing a huge amount of total visitors if they are not contacting you again.
But Good news is that you have the option to remind those visitors to come back to your website. You can create different types of messages like any offers or if they need any support etc. It has been also noted that with remarketing ads, website conversion rates increase. So the main benefits are
Let's keep it simple. You need to follow few steps to start your retargeting Ads. These steps are
There are different types of Remarketing campaign options available on Google, Facebook, and other marketing platforms. You can use any or all types of retargeting ads depending upon your business nature and requirements. Some of them are:
This is the most common remarketing Ads used of most the advertiser. Here you create your display campaign, select your targeted audience list and create your banner ads.
These Ads will start showing to the people in your Audience list. You can decide your audience list and ad content.
It involves below basic steps:
After visiting your website, visitors can visit any other site where you can target him with Display remarketing Ads.
But if the same user searches in Google with related/similar keywords, then you can target that user with your search ads at a better position and remind him to come to your website. This is all possible with RLSA (Remarketing list for search Ads).
If you see the above image of the audience list, then you can see Google has segmented audience list for display network, search, Youtube, Gmail. That no of audiences can be targeted on the respective network.
The process and steps are the same except
You can see from the above images that Google and Facebook offer you the option to create remarketing audience list based on who has interacted with your video or channel.
Mostly it is used for eCommerce websites but can also be used for other types of business. The goal here is to show highly targeted ads to user. In other types of campaigns, we simply create audience list, campaign and ads and it shows that ads to your audience list.
but in Dynamic remarketing, we show the exact same or related product to the user who has visited the same product.
In Dynamic Remarketing Campaign
Like we have already discussed, facebook offers a similar remarketing system where you need to