CASE STUDY: 260% Increase in Leads for Tour Packages with Google Ads

Tour and Travel PPC marketing

We had this client that has experience in the travel industries for more than 15 years and was getting more of his leads from old and referral clients.

Last year, he has started running Google ads himself and soon realizes the need for a PPC expert. He approached us and we analyze his goal and made a plan to optimize his campaigns.

  • Industry: Tour and Travel
  • Platform: Google Ads
  • Client: Delhi based tour operator
  • Challenges: Getting very fewer inquiries.
  • Goal: Increasing the no of inquiries for tour packages.


  • Competitor Research: We did research on other advertisers selling similar tour packages. We reviewed their packages, offers, landing pages
  • We discussed with the client to improve the offering and landing pages which helped us in a better conversion rate.
  • We target tour packages related keywords, some competitor’s keywords targeting to capture additional traffic.
  • We started remarketing Ads along with a search campaign to remind users before they make a plan for a tour.
  • We make better use of negative keywords to filters low-quality clicks that help us in optimizing our budget.
  • With better campaign management, we were able to achieve great results for this client.


  • 260.42% Increase in lead generation
  • The client was able to save up to 23% more on each lead.