The client was Delhi (India) based retailer. He was selling mobile and accessories with his shopping website.
- Industry Categories: Retail & Technology
- Platform: Google Ads
- Client: Delhi(India) based retailer deals in mobile devices.
- Challenges: Client was getting sales but acquisition per sales was too high to make it profitable.
- Goal: Reduce CPA while increasing sales volume over time.
OUR WORK: We analyze, made a strategy to achieve this goal.
- We review clients landing pages and optimize it to make it more relevant to the user’s requirements and easy to take action for visitors.
- We create all new campaigns from scratch and taking details from old historical data.
- Using different optimization techniques, new features and experimenting campaigns, we are able to improve account performance within a month as shown in the below screenshot.
This image is taken from an account and we have compared our one month result with a previous same period and you can see how the result has been improved.
After one month of work, we have:
- 37.63% more conversion (sales or lead) and
- Cost reduced per 22.21% per conversion.