AdWords Editor Version 12 – New Look

On 19 June 2017, Google updated its AdWords desktop manager called AdWords editors. This new version has a refreshing look and seems much improved than its previous versions. AdWords editors is a desktop software to manage your Google Ads campaigns. You can work offline or can make changes in bulk which are not possible in […]

2017 Update- AdWords Has Changed Its Interface Completely

Google is testing a new AdWords dashboard which is completely different from the existing one. A new user has to spend a good time understanding its navigation and an agency has to give training to its team. The new interface can change the way we work in AdWords. See the below video and give your […]

Adwords Exact Match Keywords Is No More Exact

I mean you have to refresh the concept of AdWords exact match #keywords. According to a recent blog post from Google, they are changing the way exact match keywords work. Till today, we understand [exact match] keywords will show ads for exact these keywords with slight variations. For example, for [red flower] keywords, ads can […]

AdWords : Learning Bid Statergy & Campaign Status

If you are managing an AdWords campaign then sometime you may have noticed such campaign status: eligible (Learning). Actually “learning” is an Automated Bid strategy status. So you will notice this only when you have any of the following automated bid strategies. Maximize Clicks Target Search page location Target outranking share Target CPA Enhanced Cost […]

Is Google Worried About Bing Ads?

Few year ago, Google was the main paid advertising platform for most of the peoples including me. Over time Bing has followed Adwords and made its most of the features like AdWords so the marketers can work smoothly with bing ads platforms like Adwords and Bing is getting success with it. And, It seems Google […]