Social media platforms are used to implement the topmost marketing strategies in the world today. It can make your brand talk to your prospects, customers, and the rest of the world. Unlike traditional marketing methods – print ads, commercials, and emails, social media gives your customers (and potential customers) a chance to interact with you.
It’s the best way to build brand awareness, connect with new and existing customers, and generate new leads to fill your funnel.
This is where you can showcase your company’s genuine customers reviews in the best possible way.
Are you looking for few social media platforms that can get you handsome ROI for your business?
Let’s get clear on what social media marketing is and why it exists everywhere
Why Use Social Media for Business?
There are many reasons why you’d choose to use social media for business. Here are the top 5 advantages.
#1 To Build Brand Awareness
Building a brand on social media helps you stand out and keeps your name on peoples’ minds all day. After a good amount of exposure, you’re bound to get more interested people checking out your brand’s content.
#2 Connect With Customers
It’s just a silly mistake to think that your business just needs to “make the deal.” Instead of just that, social media bridges the distance gap between you and your customers or say prospects. This increases your conversion rate and makes way for more such customers shortly.
#3 Boost Your SEO
You can get through all stepping stones by advertising your products or services on social media, such as likes, comments, views, shares, and engagement with your content. Gradually, you’ll keep attracting more traffic to your site that boosts your page views. These are all motivating factors to our search engine giant – Google, and that’s how it improves SEO.
#4 Maintain a Mailing List
Once people start visiting your website through a social media platform like Facebook, it’ll have more opportunities to turn those traffic into leads. Meanwhile, you can use some information to grow your email list. Eventually, you’ll see and generate more revenue through your email campaigns.
#5 Drive More Revenue
Each of the advantages listed above leads to one thing: leading customers down your sales funnel and generate more profit for your business. Even after all these advantages, one may think, why some people aren’t successful using social media for business?
And why do so many companies seem to get it wrong?
The biggest hurdle isn’t only about what businesses face. It is also about whether or not to use social media: that’s kind of a given these days. Now the matter of discussion is which platform is best and how can it give you results.
So, here’s a short description of the top 6 social media platforms for your business
The platforms we’re looking at are:
Facebook may not seem like the best platform for some businesses but is more than what meets your eye! Facebook is the king of social networks in the world with more than two billion users. You can find about anyone or anything on Facebook. Nearly everyone you know has or had a Facebook account. It’s no secret that it provides a huge number of prospects for your business. Now you know WHY it’s at the top when it comes to social media.
Creating an account on Facebook is easy and you just need to begin with photos. Upload some photos with a brief caption or not so brief. Depends on what you’re posting. In a big platform like Facebook, you not only post about you, your products, or the business but build a community.
Remember that you’ll be not only growing your business but a community that trusts your service.
Instagram is all about classy photos and crispy content that appeals to young minds. But for businesses be it small or big, you get the maximum leads. Given that, it is one of the coolest social media out there, with a majority of users under the age of 20. It is best suited if your target audience is young. Recently, Instagram came up with Reels and the videos you post on reels may also get you the maximum reach you’d hardly even imagine!
Instagram can be integrated with Facebook plus all kinds of content are suitable for Instagram. Grow your followers organically and if you’re not so trendy just be a little creative or put some effort to make the content appealing.
Twitter is the best platform when it comes to information, news, trends, and a lot more…
You’d be surprised to know that most of the trends you see today once started with Twitter. It constantly updates you about what’s happening in the world and you can use it to tweet trendy quotes. To make things more fun, brands even make memes according to their products or services.
Twitter may not be like Facebook or Instagram but it keeps you updated and is an easily accessible network worldwide.
Remember to tweet precisely as it only allows a limited number of characters. And if your content is informative, crisp, or witty, you can expect retweets. Although it’s not necessary to tweet regularly, find a way to be present on Twitter. It is extremely important to grab attention as you’ll be presenting to a huge customer base.
Nothing can beat LinkedIn when it comes to professionalism. LinkedIn is full of business owners, employees and you can expect a community that connects to improve their professional network. Linked In users consume B2B content, so you can share little tips or hacks about your professional life that you think others may find useful.
In essence, you’ll be interacting with a community of decision-makers, entrepreneurs, and businessmen. In terms of building a personal brand, you’ll be influencing a professional audience.
That’s very much how you’ll interact with like-minded people who may either learn from you or become your client in the longer run. With the right message and good professionalism, you’ll build a brand of your own.
YouTube is a go-to- application when it comes to watching videos. From music videos to recipes, everything is just a search away in this red platform. No wonder, it’s the second-largest search engine on the planet after Google. Entertainment does well on YouTube but it could do way more than you think!
If you invest some time and resources on YouTube, you can take your business to some other level with such a broad audience.
You can upload instructional videos, product reviews, and some well-crafted content that can make you stand out from the crowd. In addition, your video can show up on Google search results and you can share it on other social media platforms. You’ll be remotely educating or advertising to your target audience.
Just like Instagram, YouTube has come up with ‘Shorts’ it’s just like reels or TikTok videos. In addition, once you promote a video, you’ll see amazing results!!
Pinterest is exactly like its name implies – you pin content that interests you. It is a wide platform to pin and share aesthetically appealing content. People spend a lot of time here to explore splendid images, quotes, or motion pictures. so that other people can see them. That can include everything from a flower to an infographic. So as a company, you can find as well as post photos of your niche.
I would suggest browsing around this platform because it’s different from other social media platforms. Most of the images you google show up from Pinterest or particular websites. You can say it goes well with Google’s search engine.
Statistically speaking, more than 80 percent of Pinterest’s customer base is female!
It’s one of the effective social media platforms to promote the graphical content you create. You could use some photo editing skills or if you afford some graphic designing it’d be better. If you make pins and maintain them regularly your brand awareness will take care of itself.
In case you don’t, it can still work for you. Pinterest manages to increase millions of users every month, so don’t worry about an uninterested crowd. There’s always some audience who’ll be interested in what you got in store for them.
As a small business, it’s obvious that managing these platforms could be overwhelming. We believe you can still do it. And if you don’t you can consider investing in an agency that can make things easier as well as effective.
At Xtremeads, we have a full team of social media specialists who know how to get the most from the social media platforms discussed above. We’re constantly up-to-date on trends and strategies.
With the help of social media on your side, your business can grow like never before!
If you are ready to get more customers through the top social media platforms for businesses, Contact us today to discuss a plan specially customized for your business!