Do you have a real estate business?
Do you rely on a third-party database for your leads?
Or are you waiting for SEO to sprinkle its magic and bombard your website with traffic?
Whatever it is, you need to stop and explore some effective lead generation options.
With over 6 million houses sold across the US in the past year, there is serious competition in the real estate industry, and it’s getting tougher day by day.
So if you want to make a mark in your industry, you need to think out of the box in terms of your lead generation strategy.
Let’s explore the options you have:
Best Lead Generation Strategy For Realtors
If we talk about a third party database, it’s of no actual use. You are just wasting your time, energy, and hard-earned money on leads that are not interested in buying a house in the first place.
Now let’s jump onto the SEO strategy. It is still one of the most effective organic methods to drive traffic to your website and generate genuine quality leads, but you need to swallow a hard pill with SEO.
With big guns solidifying their positions at the top of the search engine result page (SERPs), it is hard for small and medium scale realtors to gain a significant amount of traffic to generate high-quality leads through SEO.
That’s where PPC or Pay Per Click comes in.
With a PPC advertising strategy, you can channel interested prospects directly towards your website to convert them into high-quality leads.
That’s not it. For every keyword your target audience is searching, your website/landing page link will be placed on top of all the big guns ranked using SEO.
Isn’t it an enormous boost to your real estate business?
Well, it’s just the tip of the iceberg. Let’s dig deep into what key aspects can PPC marketing can help your business with:
Why PPC Marketing Is The Real Game Changer For Your Real Estate Business?
You know better that in the real estate business, you need quality leads over quantity. With PPC marketing, you have the option to bid on a key phrase that your target audience is searching. This will help you target only a selected range of people looking for your services, resulting in high-quality leads.
And if people don’t click on your website after searching that key phrase in the search engines, you don’t even have to pay for that search. This brings us to our next point.
Contrary to any other expensive print advertisement where you hope you convert a prospect into a lead, but you still pay for the viewing part, PPC helps you escape that trap.
You only pay once a search engine ensures that the target audience visits your landing page or website so that you convert a person interested in buying a home to your lead.
Tracking & Optimization
One of the most underrated advantages PPC brings to the table is tracking every move. You know which key phrase is performing well and which is not. You know the number of prospects that converted into actual leads.
Tracking also helps you optimize your PPC campaign, and it will increase effectiveness with decreased cost of the campaign.
These are a few of the crucial benefits PPC advertising brings to your real estate business.
So Are You Ready To Use PPC To Grow Your Business?
It is one of the most agile and effective lead generation techniques that can help you scale your real estate business.
It unlocks all the powers for your business to directly compete with the big guns in your industry.
Now it’s up to you to decide how you make the most of this digital marketing arsenal.