The world of marketing has evolved like crazy over a decade! With strategies and social networks, everything has become so advanced and fast. The unstoppable growth of social media, the internet, search engines, and digital gadgets has opened up many channels for businesses to engage with their customers.
On average, there are around 3.5 billion searches on Google in one single day!
So it should not come as a surprise as to why millions of businesses are using Google’s powerful marketing platform – Google Ads.
But how do Google ads work, and why is it important to invest in them?
Okay, so let’s get started on what exactly Google Advertising is.
Google Ads (Google Adwords) is a pay-per-click marketing system that allows small or big businesses to promote their products and services through short advertisements, campaigns, videos, and more across the search engine master.
Without further ado, let’s understand 7 reasons why your business should use Google Ads.
#1 Google – the world’s leading search engine
Google has answers to almost all your questions. Whenever you’re curious about something or simply want to know something Google is possibly the first thing that comes to your mind.
Google manages an astounding 90% of all searches worldwide, which in turn increases the chances for ads in a good way.
The majority of the search market is ruled by Google for several years; no doubt using years and has gained a reputation for being the go-to platform for paid and unpaid searches.
If a prospect or a customer is searching for a business like yours, locally or globally, it is obvious that they’ll be browsing via Google, and Ads can help you get these customers before your competitors do. That’s how you get leads and sales through Google Ads and it increases over time.
It doesn’t matter if daily searches related to your business are 1 million or just a dozen, Google Ads provides your business with endless opportunities to build brand awareness and popularity.
#2 Targeting Interested People
Google Ads aims to target people who have established some degree of interest in your product or service.
Outdated advertising and promotional methods like newspaper ads, TV commercials, radio, and physical banners, are ‘spray all’ approaches to marketing and are likely to reach an audience who aren’t interested in your offering.
Hence, Google Ads focuses on consumers based on their behavior and has suggested they have some desire or need to buy your product. For example, the behavior might be that they were searching for a similar product or visiting your website a few times.
So the point is that the best thing about Google Ads is that every ad is targeted to reach people who are actively searching for something relevant to your business.
#3 Pin-Point Targeting
Not all searches will be related to your business. This brings us to another reason why you should use Google Ads with specific targeting.
The pay-per-click or PPC platform allows for multiple keywords to be targeted at once, among other things by taking demographics to be segmented by age, gender, parental status, and household income level into consideration. It also looks for specific device types like mobile, tablets, or desktops.
If you’re a small local business owner who wants to focus on a specific state or region/s, Google Ads allows you to target accordingly without constraints.
Google Ads comes with a better integrated remarketing service which allows users to retarget audiences who have left markings of interest in their offering by visiting their website or even their competitors’ site!
Remarketing campaigns can be extremely powerful in moving a potential customer from one sale to the other, no wonder it’s highly appreciated.
If you use Google Ads wisely, it can target the right people for your business, in the right place at the right moment. Can it get better than this? NO!
#4 Customizable as per results
Google Ads are easily measurable, they can be optimized and monitored regularly according to results received.
Meaning that they can increase clicks because of a better targeting strategy.
Testing keywords and phrases are the best way to know what works for your business and what doesn’t.
For instance, you’d like to look at targeting long-tail keywords rather than general industry keywords to gain more traffic from customers in your location.
So you get to decide the keywords, campaign, location, target audience, and more according to your market size. If you notice some ups and downs then you can customize these metrics and adjust them accordingly.
#5 It can produce results quicker than SEO
Even though you can’t deny that SEO is the best way to gain a good amount of organic website traffic, it’s an approach that takes time and patience to master, one that requires good content, well-researched keywords, quick page speed, and well-built backlinks.
It can take up to 3-9 months before results from SEO are finally making their way to the top!
On the other hand, Pay-per-click can be extraordinarily advanced, especially if you’ve got a decent budget to save your valuable time and hard work.
Once you shoot your ad live, Google will start to display the ad on its platform as well as other networks like YouTube if it wins the bid from a search result.
The performance of these going live so fast is that they can create quick results!
Both (SEO & PPC) marketing tactics are of course, highly effective and there is no doubt that using them together can produce complete results for your business.
#6 Reach people on different platforms
While creating an ad bid for Google, you should choose everything perfectly – text, image, or video ad. It not only reaches your prospects searching on the web using keywords but also on Google’s display networks.
You can search for partners such as Youtube, Gmail, and Blogger. They are just some of the platforms where you can feature your ads.
By targeting actively browsing users, you can ensure that your ads are reaching the right consumers.
Please be aware of the following factors while advertising:
Within specific geographic locations
With different types of devices like mobiles, tablets, and desktops
Specific websites or web pages
#7 Cost-effective form of marketing
An advantage of using Google Ads is that there is no minimum expenditure when it comes to bidding. So, if you’re working on a tight budget, don’t hold back.
You can spend as little as you wish, mind your maximum spending to avoid going over your monthly budget.
Google Ads accommodates all types of budgets (big or small), making it a cost-effective way to reach your target audience. Comparatively, Google advertising is a cheap way to gain results.
It is estimated that you get twice the amount of revenue with the help of Google Ads! Check our Google Ads pricing.
Are Google Ads worth a trial?
Absolutely! Google Ads benefit businesses of all sizes. And there’s clear evidence that an investment in Google ads can help your business in popularity, stay competitive, attract customers to make sales.
Google is a gigantic platform to market your business to local and global networks, and pay-per-click is an effective technique that should not be forgotten.
If you are looking for a way to reach your customers directly, try ads by Google. Get started by creating a special Google account for your business.
Need solutions to help optimize and grow your business? Speak to us at XtremeAds!
