YouTube is the massive online video platform that gather 55 million viewers every month. And while it only has a 31% share of the overall online video market and only generated $85 billion in advertising revenue versus $250 billion earned on Facebook. YouTube is quickly becoming a powerful tool for realtors to drive traffic into their Website and get real estate leads.
So what are the benefits of YouTube over other social media platforms, and how can you get your real estate YouTube videos to drive sales?
YouTube is the new TV for real estate Leads
Yes, that’s correct. YouTube has become a popular platform for real estate agents to showcase their listings and expertise. With the increasing popularity of online video content, real estate agents can reach a wider audience and connect with potential clients in a more engaging and dynamic way than traditional methods such as print or broadcast advertising. Additionally, YouTube provides a wealth of data and insights through its analytics tools, allowing realtors to track the performance of their videos and make informed decisions about their marketing strategies.
Get The Foundations Right
Here are some fundamental steps for setting up a successful real estate marketing strategy:
- Establish a consistent brand identity: Make sure your YouTube channel reflects your brand and presents a consistent image to your audience.
- Create a content strategy: Plan and organize the types of videos you want to produce and the frequency with which you will upload them. This can include virtual tours, property showcases, neighborhood guides, and expert tips for buying or selling a home.
- Invest in quality equipment: To produce high-quality videos, invest in good cameras, lighting equipment, and editing software.
- Optimize for search: Use keywords in your video titles, descriptions, and tags to make your content discoverable by potential clients searching for relevant terms on YouTube.
- Encourage engagement: Encourage your audience to interact with your videos by asking questions, offering calls to action, and responding to comments.
- Promote your channel: Share your videos on your website, social media channels, and other marketing materials to drive traffic to your YouTube channel.
By getting the foundations right, you can build a strong real estate YouTube presence that effectively showcases your listings and expertise to potential clients.
3D Virtual Tours for Real Estate Marketing
3D Virtual tours are a powerful tool for realtors to showcase properties on YouTube. Here are some ways to incorporate 3D virtual tours into your YouTube marketing strategy:
- Make virtual tours the centerpiece of your content: Offer virtual tours as a way for potential clients to preview properties from the comfort of their own home. These tours can include walk-throughs of interior and exterior spaces, 360-degree views, and interactive features such as floor plans and virtual staging.
- Optimize for search: Use keywords in your video titles, descriptions, and tags related to 3D virtual tours and the properties you are showcasing to make your content discoverable.
- Promote your virtual tours: Share your virtual tours on your website, social media channels, and other marketing materials to reach a wider audience.
- Provide value: Offer virtual tours as a free resource for your clients. By providing this added value, you can differentiate yourself from other real estate agents and establish yourself as an expert in your field.
By incorporating 3D virtual tours into your YouTube marketing strategy, you can provide potential clients with an immersive and interactive experience, helping them get a better understanding of the properties you are showcasing and establishing your brand as a trusted resource for real estate information and also get more real estate leads.
Content Marketing
Content marketing is a crucial component of a successful real estate marketing strategy. Here are some ways to incorporate content marketing into your real estate YouTube marketing efforts:
- Offer educational and informative videos: Provide videos that educate potential clients on the home buying or selling process, offer tips and advice, and provide insights into local real estate trends.
- Highlight local community: Showcase the local community and highlight its unique features, attractions, and amenities to attract potential buyers.
- Share success stories: Share success stories of your clients who have successfully bought or sold a home with your help.
- Partner with other experts: Partner with other real estate professionals, contractors, and home improvement experts to create content that provides value to your audience.
By creating and sharing valuable and educational content, you can establish your brand as a trusted resource for real estate information, build relationships with potential clients, and drive engagement with your YouTube channel.
Paid Advertising on YouTube
Paid advertising on YouTube can be a valuable tool for realtors to reach a wider audience and drive traffic to their YouTube channel. Here are some ways realtors can use paid advertising on YouTube:
- Use YouTube TrueView Ads: TrueView Ads are skippable ads that play before or during YouTube videos. Real estate agents can target specific demographics and interests, ensuring their ads reach the right audience.
- Utilize Remarketing: Remarketing allows real estate agents to show ads to users who have already engaged with their channel or website. This can help drive repeat traffic and convert leads into clients.
- Target Homebuyers & Sellers: Use keyword targeting to show your ads to users who are searching for information related to buying or selling a home, such as “home buying tips” or “how to sell a house.”
- Utilize video retargeting: Retarget users who have watched your videos with additional content or promotional offers to drive further engagement.
By using paid advertising on YouTube, realtors can reach a wider audience, generate leads, and convert potential clients into customers. It’s important to continually track and adjust your campaigns to ensure they are delivering the best possible results.
Measure, Optimize, And Repeat
The best strategy for marketing on any platform starts with knowing what your goals are and how you’re going to measure them. A YouTube content strategy is not a set-and-forget-it operation.
You can access your video’s analytics from your YouTube profile to see how your videos are performing. You should do this regularly and make adjustments to your strategy based on your results.
Not only will you learn how to make your content perform better over time, but you can also reduce your marketing costs and maximize your ROI and gets more real estate leads.
Wrap Up
The National Association of Realtors has found that 51% of home buyers use YouTube as their video platform for research before making a purchase. This makes real estate YouTube videos a marketing opportunity that your real estate agency should be taking advantage of.
Feel free to check out our blog (WHY REALTOR SHOULD USE PPC MARKETING FOR THEIR DAILY LEAD GENERATION? ) for more information on trends in the real estate market.