Google Search campaign is one of the most used campaigns to generate leads and sales from Google search queries. This is also the first campaign a new advertiser set up for the first time in Google. For some, it is very profitable but for a few, it may not be cost-effective and they may burn […]
Tag Archives: ppc
Google Adwords was renamed to Google Ads in 2018, so in this post, I will discuss “how to buy Google Ads?” No doubt, Google is the largest internet company with the maximum number of users using its different properties like Google Search Android phones YouTube Chrome and many others This is an opportunity for business […]
As per Google AdWords updates in October 2017, Adwords can now spend twice your daily budget on any particular day but overall monthly spending will remain the same. The Logic behind this was to capture high-quality traffic any day and get more clicks. On days with lots of high quality traffic, your costs could be […]
Google is testing a new AdWords dashboard which is completely different from the existing one. A new user has to spend a good time understanding its navigation and an agency has to give training to its team. The new interface can change the way we work in AdWords. See the below video and give your […]
I mean you have to refresh the concept of AdWords exact match #keywords. According to a recent blog post from Google, they are changing the way exact match keywords work. Till today, we understand [exact match] keywords will show ads for exact these keywords with slight variations. For example, for [red flower] keywords, ads can […]