Tag Archives: ppc

AdWords Over-Delivery – Can Spend Twice of Your Budget

As per Google AdWords updates in October 2017, Adwords can now spend twice your daily budget on any particular day but overall monthly spending will remain the same. The Logic behind this was to capture high-quality traffic any day and get more clicks. On days with lots of high quality traffic, your costs could be […]

2017 Update- AdWords Has Changed Its Interface Completely

Google is testing a new AdWords dashboard which is completely different from the existing one. A new user has to spend a good time understanding its navigation and an agency has to give training to its team. The new interface can change the way we work in AdWords. See the below video and give your […]

Adwords Exact Match Keywords Is No More Exact

I mean you have to refresh the concept of AdWords exact match #keywords. According to a recent blog post from Google, they are changing the way exact match keywords work. Till today, we understand [exact match] keywords will show ads for exact these keywords with slight variations. For example, for [red flower] keywords, ads can […]

AdWords : Learning Bid Strategy & Campaign Status

learn bid strategy and campaign status

Please share your feedback in the comments box and we would love to know about your views. Please read our blog – SMART BIDDING STRATEGIES: OPTIMIZING YOUR BUDGET FOR BETTER RESULTS    

Is Google Worried About Bing Ads?

Few year ago, Google was the main paid advertising platform for most of the peoples including me. Over time Bing has followed Adwords and made its most of the features like AdWords so the marketers can work smoothly with bing ads platforms like Adwords and Bing is getting success with it. And, It seems Google […]