Tag Archives: ppc

2017 Update- AdWords Has Changed Its Interface Completely

Google is testing a new AdWords dashboard which is completely different from the existing one. A new user has to spend a good time understanding its navigation and an agency has to give training to its team. The new interface can change the way we work in AdWords. See the below video and give your […]

Adwords Exact Match Keywords Is No More Exact

I mean you have to refresh the concept of AdWords exact match #keywords. According to a recent blog post from Google, they are changing the way exact match keywords work. Till today, we understand [exact match] keywords will show ads for exact these keywords with slight variations. For example, for [red flower] keywords, ads can […]

AdWords : Learning Bid Statergy & Campaign Status

If you are managing an AdWords campaign then sometime you may have noticed such campaign status: eligible (Learning). Actually “learning” is an Automated Bid strategy status. So you will notice this only when you have any of the following automated bid strategies. Maximize Clicks Target Search page location Target outranking share Target CPA Enhanced Cost […]

Is Google Worried About Bing Ads?

Few year ago, Google was the main paid advertising platform for most of the peoples including me. Over time Bing has followed Adwords and made its most of the features like AdWords so the marketers can work smoothly with bing ads platforms like Adwords and Bing is getting success with it. And, It seems Google […]

Adwords Price Extension

This extension clearly giving an advantage over competitors ads. Some visible advantages are Capturing more than double space. Giving more information to visitors to understand your services or product Visitors can clearly know your price, so it will help you only qualified visitors clicks on ads and save your cost. Giving a sense of trust […]