Local business listing is one of the most effective ways to grow your business locally. Customers finding you through local listing are more likely to buy your product and services.
Google, Facebook, Bing, yahoo all are encouraging for a local business listing. So if you don’t want to use Paid PPC Services in Delhi, then this is a better alternative. Here are a few benefits of local business listings
- Local listing is generally free
- Easy to manage your business online presence
- Customer find more connected with your business
- Free SEO Promotion
- You can post offers.
- Customer can find your store address, map easily online
- Show your phone no and contact details
- Add multiple store address.
And, there are many other benefits of local listings. If you are planning to submit your business to these local listing sites, then keep these important points in mind
- Use your business name everywhere. The same business name increases your trust and authenticity.
- Use local phone no in your listing.
- Add your store or office time. Ensure the same timing is updated in your all listings.
- Add images, logos in your listings.
- If your business is already listed, then ensure to claim it.
- Keep optimizing the listing to rank your GMB listing higher in the list for targeted keywords.
Now, you can submit your business to below local listing sites:
- Google My Business – Connects businesses with customers via Google Search and Maps. Offers detailed profiles with reviews and contact info
- Yahoo Local listing – Yahoo Local Listings are a valuable tool for businesses looking to improve their local SEO, enhance visibility, and connect with potential customers.
- Facebook Business – Free platform for brand awareness, customer engagement, and showcasing products/services
- Bing Places – Provides free listings to enhance visibility on Bing search results, complementing Google Business Profile
- Yelp – Helps businesses gain visibility through customer reviews and ratings. Great for local SEO
What next?
After adding your site to the business listing website, promote or share it on social media, ask your customers to write a review about your business and you should also reply to comments/reviews.
This will help in showing your listing higher in the search engine results.
From Google My Business to Google Business Profile.
Initially in 2022, Google My Business (GMB) rebranded itself and was called Google Business Profile (GBP). Certainly, the name has changed, but nothing has changed in the importance of this management platform for an online presence of your business on Google Search and Maps. Independent of the changed name, this will be the main way of processing the profile now under Google Search and Google Maps, making the process less confusing and easier to use. The same GBP remains to be one great tool for local SEO measures; thus, customers will always find your business when looking for what it has to offer. Keep GBP updated to fill it in your extreme visibility.
Tips for Optimizing Your Business listing, Google Business Profile (GBP) or GMB
| Tip | Description |
|---|---|
| 1. Complete and Verify Your Profile | Claim and verify your business. Ensure all details (Name, Address, Phone, Website, Hours) are accurate and consistent. |
| 2. Use Primary and Secondary Categories | Select the most relevant primary category and add up to 9 relevant secondary categories. Tools like GMB Everywhere can help analyze competitors. |
| 3. Add High-Quality Photos and Videos | Upload professional photos and engaging videos. Profiles with photos get 42% more direction requests. |
| 4. Optimize Your Business Description | Craft a keyword-rich, informative description highlighting your unique services or products. |
| 5. Encourage Customer Reviews | Ask for reviews from happy customers and respond to all reviews professionally. Positive reviews enhance trust and rankings. |
| 6. Post Regular Updates | Use the “Posts” feature to share offers, events, and updates. Frequent activity shows your business is active. |
| 7. Maintain Consistent NAP Info | Ensure your Name, Address, and Phone number match across all online platforms. Inconsistencies can hurt your visibility. |
| 8. Add Products, Services, and Attributes | List all your services/products with details. Use relevant attributes (e.g., “free Wi-Fi”, “wheelchair accessible”). |
| 9. Keep Business Hours Updated | Regularly update hours, especially during holidays. Accurate timings improve customer experience and trust. |
| 10. Track Performance with UTM Parameters | Add UTM codes to website links to track traffic in Google Analytics and adjust strategies accordingly. |
| 11. Leverage the Q&A Section | Proactively answer frequently asked questions to save time and build credibility. |
| 12. Monitor Insights and Analytics | Use GBP Insights to analyze how users find your profile and what actions they take (calls, visits, directions). |