How to Buy Google AdWords or Google Ads

Google Adwords was renamed to Google Ads in 2018, so in this post, I will discuss “how to buy Google Ads?” No doubt, Google is the largest internet company with the maximum number of users using its different properties like

• Google Search
• Android phones
• YouTube
• Chrome
• and many others

This is an opportunity for business owners to promote their products or services through Google Ads to reach their targeted customers.

Google Adwords or Google Ads gives numerous customization options for ads, targeting, etc which makes it more targeted but complex too.

How to Get Started with Google Ads?

Google Ads (Adwords) is a free platform and anyone can start using it by learning Google Ads step by step. Before start using it, you need to have below details ready

• What do you want to promote?
  • A Website
  • Mobile Apps
  • YouTube Video
  • or any other things
• Think about your Customers
  • Their interest
  • their location
  • what they type in Google to find you
  • Which type of website they can visit
  • Which type of video do they use
  • and similar data
• what is your monthly budget? Google needs to charge you to start showing ads. So you have to decide or a daily or monthly budget.

Get started with Google Ads …

Once you have the above details ready, you can sign up for free for Google ads account with your existing Gmail id & password. for that, simply visit https://ads.google.com

On the above page, Click on “Start Now” and Google will show you simple steps to sign up. After signup, you have to provide details of the website, budget, and billing details.

Nowadays, Google is providing automation, so you can simply provide some initial details and Google will do everything for you.

In this way, you can start showing ads on Google ads.

Do You Need PPC Services From An Agency?

It depends. If you just want to show your ads, then Google will do it for you. But you want someone to take care of your money & business, then you may need an expert PPC Agency that can better manage complex Google Ads accounts and you can get better ROI.

Google Ads needs to be properly managed else you can spend lots of money in a day without any results. SO, either you can learn PPC or you can hire a ppc agency.