Facebook has more than 1.23 billion users, with this growing amount of audience, advertisers find it perfect to advertise to increase their reach. No other social networking site offers small businesses greater access to potential customers as Facebook does. Facebook is more than just a popular social network. It’s also a powerful marketing tool to reach new and existing customers. It allows you to customize your marketing approach to target the right group of audience, as per the goals for your business, and the budget you can invest. Facebook Advertising is rapidly becoming an imperative aspect of business growth, and companies that invest in it will have a competitive edge in social media marketing.
Keep reading this article till the end to know the amazing benefits of Facebook advertising. Let’s get started:
#1 Facebook Promotion is easy on the Pockets
Facebook advertising is the cheapest form of advertising, and you can reach more than 1000 people with just 500 bucks. You don’t have to spend your hard-earned money on traditional means of advertising such as television commercials or newspapers to reach the same audience.
If you’re someone with a low budget for advertising, just ensure that you set a reasonable amount aside for Facebook advertising to keep yourself from spending more than you should. Let Facebook help you save some money.
#2 Your customers spend most of their time on Facebook
Did you know that 80% of all Internet users use Facebook? Even 65% of adults over the age of 60 use Facebook. It has an audience of all age groups that you may probably target.
Facebook has billions of users, and most of them check their Facebook newsfeed multiple times per day. So it doesn’t matter who your customers are, it matters if they use Facebook. And, most of them use it every day.
Therefore, one of the most reaping benefits of Facebook advertising is that your customers use it daily for a fair amount of time.
#3 Facebook advertising increases website traffic
Facebook advertising can boost your website traffic like crazy! You just need to run a website click campaign to target your audience and drive them to your website.
While you have other options to increase your website traffic, the cost-effectiveness and precision of Facebook advertising make it better than other options. So you don’t have to spend separately to drive website traffic. Check Facebook pricing in India here.
#4 The Targeting Capabilities of Facebook Are Exceptional
Most businesses use Facebook advertising for its exceptional ability to attract the right audience.
Facebook ads is one of the most flexible forms of online advertising. You can target people by age, location, interests, and behavior.
Here’s a tip: know your customers well, so that you can use Facebook advertising to engage them.
#5 Facebook Advertising can increase your SEO Ranking
Search Engines rank websites with the help of social signals. SEO signals are sought from the activity on your social media content. The activity that it counts are likes, share, and comments on your posts.
Therefore, Facebook advertising improves your SEO rankings by influencing your social signals.
#6 Facebook advertising increases brand awareness
Facebook advertising can build your brand awareness significantly. It is a great platform to make people aware of your unique products and services.
The more people know about your brand, the more likely they will buy your products. So start branding on Facebook, if you haven’t yet.
#7 Facebook Allows You to Find New Qualified Leads Easily
Once you start getting a lot of customers from Facebook, you can get even more customers who are exactly like your existing customers. This is actually possible with a feature called “lookalike audiences” where you choose a certain kind of audience and Facebook will reach more people who are similar to that audience and therefore likely to be interested in your business.
You can also build Lookalike audiences with conversion pixels (from your paid search ads). To get an accurate reflection of your target buyers, you can also define the size and targeting options.
#8 Facebook Advertising can help in Building your Email List
Facebook Advertising can level up your email marketing approach. With the help of Facebook’s lead ad feature, you can extract email addresses through Facebook ads.
Here’s another tip: You can also direct traffic through an external form on your website to build your email list.
#9 Facebook advertising is measurable
You don’t have to do any guessing with Facebook advertising. It gives you measurable results.
You can see the exact number of impressions, clicks, and conversions you are receiving from your ads.
Remember to install conversion or Facebook ads pixels on your website to track conversions and other activities. Measuring your results can help you give some insights that can be used to some decisions.
#10 Facebook advertising is on mobile
Around 84% of Facebook users log in to Facebook from a mobile device. And Facebook is one of the widely used mobile applications.
Facebook advertising will not fail you if you are following the trends of advertising. Customizing your ads for mobile users will give you an edge over others businesses.
Today, Facebook has 2.7 billion monthly mobile users and counting…
If you think about it, that’s a huge number of users to find a potential audience for your business!
Wrapping up
Facebook is the best platform to advertise all kinds of businesses. We believe that Facebook (and Google Ads) are the most cost-effective advertising investments for small businesses.
And it’s important to plan your ads, audiences, placements, and even budget allocations right to reap the benefits of Facebook advertising.
If you need some help with your Facebook ad campaigns, contact us today on 9899 777 422. We’d be happy to help.
Happy advertising!