AdWords : Learning Bid Strategy & Campaign Status

When you use an automated bid strategy in AdWords, your campaign will enter a learning phase. During this phase, the AdWords system will collect data and optimize your bids to achieve your target goal. The learning phase can take some time, depending on the amount of data available and the complexity of your campaign.

While your campaign is learning, you will see the status “Eligible (Learning)” in the campaign settings. You may also see some fluctuations in your performance, as the AdWords system is still fine-tuning your bids.

Once the learning phase is complete, your campaign will be in the “Enabled” status. This means that your bids are being optimized to achieve your target goal, and you should see more consistent performance.

If you have any concerns about your campaign’s performance during the learning phase, you can check the bid strategy report. This report will show you how your bids are being optimized, and it can help you to identify any potential problems.

Here are some tips for managing your campaign during the learning phase:

• Set realistic goals. If you set your target goal too high, your campaign may not be able to achieve it during the learning phase.
• Be patient. The learning phase can take some time, so don’t expect to see perfect results overnight.
• Monitor your performance. Check the bid strategy report regularly to see how your campaign is performing.
• Make adjustments as needed. If you’re not happy with your campaign’s performance, you can make adjustments to the bid strategy or the campaign settings.

By following these tips, you can help your campaign to successfully complete the learning phase and start achieving your target goals.

Here are some of the bid strategy statuses that you may see in AdWords:

• Eligible (Learning): This means that your campaign is eligible to use the selected bid strategy, but it is still in the learning phase.
• Enabled: This means that your campaign is using the selected bid strategy and is no longer in the learning phase.
• Paused: This means that your campaign is not using the selected bid strategy and is not receiving any impressions.
• Disabled: This means that your campaign is not using the selected bid strategy and will not receive any impressions in the future.

If you see a bid strategy status that you don’t understand, you can hover over the status text to see a brief explanation.