Remarketing campaigns allow you to connect with customers who have visited your site and want more information, or purchase a product or service. This is especially useful on the Search Engine Marketing (SEM) side of Google Ads. Remarketing campaigns are one way that you can use remarketing to achieve optimal ROAS (Return on ad spend). […]
Category Archives: PPC
As an agency, you have a countless number of advertising options to promote your clients’ products or services online. If you want to set up a strong online presence, Google is one important platform you cannot forget. Google Ads Formerly known as Google search engine marketing that works on a pay-per-click basis. If you’re looking […]
The average PPC conversion rate for advertising is 2.35%. If you’re looking to achieve a good conversion rate for your PPC ads, aim for a conversion rate of 10% or higher. PPC is an effective marketing approach when used correctly. However, there are several mistakes that are killing your PPC conversion that you should […]
Social media marketing is an effective way to increase traffic or exposure for your business, create loyal customers, and generate leads and sales. Facebook is the King of Social Networks. This social media platform is preferred by the majority of marketers because of its popularity. Advertising on Facebook is a cheaper way to build your […]
After thinking a lot, you finally made a wise decision to invest some money into the Pay per click ads campaign. Even after making the right decision, you’re pretty clueless about how to advertise your business in a cost-effective way. If this sounds like your story, then we’ve crafted this article for people just like […]