Author Archives: Anil Singh

5 B2B Lead Generation Strategies in 2023-24

b2b lead generation strategies

B2B Lead generation sounds like a challenging task. It is because you need to focus on finding quality leads from the B2B companies only. Additionally, it eliminates most of the individuals from your client’s list.  In this article, we are going to tell you about 5 B2B lead generation strategies that work in 2023 and […]

5 Google Ads mistakes you should avoid

Do you want to achieve the best possible results with your Google Ads campaigns? or are you struggling to get leads or conversion opportunities? If you’re new to Google Ads or you’ve been setting up pay-per-click (PPC) campaigns for years, small mistakes can add up to big losses over time! As a result, your campaigns […]

What is Average Cost Per Lead in India and How to Calculate CPL?

Cost per lead in india

Generating high-quality leads and low cost per lead is one of the most important tasks in digital marketing. Except for eCommerce businesses, everyone needs leads on a regular basis to find new customers or to sell their products or services. Google ads, Facebook Ads, SEO services, Social Media, Youtube, LinkedIn and lots of other platforms […]