Google Ads dashboard can be very confusing for beginners. Many small business owners list their business with Google my business and Google offers to promote their business from there. But later they were unable to find their ads, keywords, etc. It can be very frustrating for many when Google is taking your money and you […]
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Conversion rate Conversion rate is a very important metric in Google ads or PPC marketing. It shows the performance of the campaign and how well it has been optimized. To understand “conversion rate”, let’s start with an example: Mr. A has a local business and he runs “PPC for Mobile repair services” and the goal […]
