At XtremeAds.in, we specialize in PPC advertising, leveraging data-driven strategies to deliver outstanding results for our clients. Recently, we embarked on a project for a weight loss and fat removal clinic based in Delhi. Here’s how we achieved remarkable improvements in their Google Ads performance over the last 30 days.
Client Overview
Client Name: Anonymous
Business Type: Weight Loss and Fat Removal Clinic
Location: Delhi
Objectives
Our anonymous client, a weight loss and fat removal clinic in Delhi, was struggling to generate leads through their existing Google Ads campaign. While they were receiving some conversions, the cost per conversion (CPC) was high, and the overall conversion rate was low.
The primary objectives for this campaign were to:
- Increase the number of conversions (leads).
- Reduce the cost per conversion.
- Improve the overall conversion rate.
The Xtreme Ads Solution:
Our team at Xtreme Ads took a data-driven approach to optimize the client’s Google Ads campaign. Here’s what we did:
- Deep Dive into Past Performance: We meticulously analyzed historical campaign data to identify areas for improvement. This included analyzing keyword performance, audience demographics, and device usage.
- Audience Refinement: We implemented a multi-layered approach to target the right audience. This involved filtering out irrelevant users who were unlikely to convert, ultimately saving the client money on wasted clicks.
- Strategic Ad Targeting: Based on our analysis, we created highly targeted ad groups with compelling ad copy that resonated with specific user search queries.
- Experimentation and Optimization: We conducted A/B testing on various ad variations and landing pages to identify the most effective combinations for driving conversions.
- Mobile-First Strategy: Recognizing the dominance of mobile traffic (91% of conversions), we prioritized mobile optimization for both the landing page and ad delivery.
The Results:
Our efforts resulted in significant improvements across all key performance metrics:
- Conversion Surge: We achieved a staggering 730% increase in conversions, going from 17 leads in the previous 30 days to a whopping 146 leads.
- Cost Efficiency: We significantly reduced the client’s cost per conversion by 23%, bringing it down from Rs. 750 to Rs. 570.
- Improved Conversion Rate: The campaign’s overall conversion rate skyrocketed from 2.76% to a highly impressive 7.51%.
Keywords and Targeting Insights:
Our analysis revealed that search terms related to “coolsculpting” and “weight loss treatment” were the top performers, indicating strong user intent for these specific procedures. This valuable insight allowed us to further refine our keyword targeting strategy and craft highly relevant ad copy that resonated with users actively searching for these solutions.
Conclusion:
By implementing a data-driven approach, audience refinement, and strategic ad targeting, Xtreme Ads successfully transformed the client’s Google Ads campaign. The significant increase in conversions, decrease in cost per conversion, and improved conversion rate speak volumes about the effectiveness of our strategy. This case study demonstrates the power of Google Ads optimization in driving qualified leads and maximizing return on investment for businesses in the competitive weight loss and fat removal industry.