At Xtreme Ads, we specialize in crafting data-driven Google Ads campaigns that deliver exceptional results. This case study delves into our successful collaboration with a leading hair transplant and hair treatment clinic, operating across top Indian metropolises.
Client: Anonymous
Business Type: Hair Transplant and Hair Treatment Clinic
Location: Top Metro Cities in India
Introduction
Our client, a renowned hair transplant and hair treatment clinic, operates in some of India’s busiest metro cities. With a goal to enhance their online presence and increase patient inquiries through Google Ads, we undertook a comprehensive campaign overhaul. This case study outlines our strategic approach and the impressive results achieved within a 30-day period.
Challenge
Our client sought to significantly increase qualified leads for their hair restoration services. Their existing Google Ads campaign was generating clicks, but conversion rates fell short of their expectations.
Key issues included:
- Inefficient audience targeting, leading to wasted ad spend.
- Lower-than-expected click-through rates (CTR) and conversions.
- Limited insights into the most effective keywords and ads.
Our Approach:
To address these challenges, we employed a data-driven approach:
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Deep Dive into Data: We conducted a thorough analysis of past campaign data to identify opportunities for improvement. This involved pinpointing keywords leading to clicks but not conversions.
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Audience Refinement: We meticulously filtered out irrelevant audiences who were unlikely to convert, optimizing campaign spend and ensuring our efforts reached the right potential patients.
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Strategic Targeting: Leveraging insights from the data analysis, we crafted targeted ad groups that resonated with the specific needs and search queries of individuals seeking hair transplants and hair treatments.
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Experimentation & Innovation: We continuously tested and implemented new campaign strategies to gain further audience insights and refine our targeting approach.
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Mobile-First Focus: Recognizing the overwhelming dominance of mobile traffic for conversions (98%), we prioritized a mobile-centric strategy, ensuring a seamless user experience.
Results:
The implemented strategies yielded remarkable improvements within a 30-day timeframe:
- Click Increase: Clicks surged by 195%, climbing from 7,260 to an impressive 21,500.
- Conversion Boost: Lead generation skyrocketed by a staggering 255%, with conversions leaping from 337 to an outstanding 1,200.
- Impression Growth: Ad impressions witnessed a significant increase of 111%, rising from 144,000 to a commanding 304,000.
- Optimized Spending: Despite a budget increase to meet the amplified campaign reach, we ensured efficient utilization of resources. Ad spend grew proportionately by 160%, going from ₹190,000 to ₹494,000.
Key Insights
- High-Performing Keywords: Our search advertising focused on keywords related to the cost or estimates of hair transplants and treatments, which were particularly effective in driving traffic and conversions.
- Mobile Strategy: With 98% of conversions coming from mobile devices, our mobile-centric approach proved to be highly successful, validating our decision to prioritize mobile optimization.
Read more-
LEVERAGING DIGITAL MARKETING IN HEALTHCARE INDUSTRY TO GROW AND REACH NEW PATIENTS
Conclusion
Through meticulous data analysis, targeted ad campaigns, and strategic experimentation, we significantly enhanced the performance of our client’s Google Ads campaigns. The impressive increase in clicks, conversions, and ad impressions underscores the effectiveness of our approach.
Looking Forward:
We are committed to building upon this success by continually monitoring performance, testing new strategies, and refining our approach to deliver even greater results for our client in the future.
