After thinking a lot, you finally made a wise decision to invest some money into the Pay per click ads campaign. Even after making the right decision, you’re pretty clueless about how to advertise your business in a cost-effective way.
If this sounds like your story, then we’ve crafted this article for people just like you!
PPC ads require some deep research based on your business scope. And setting up a profitable Pay per click ads campaign can be a huge task. Coming up with a budget can also be a tricky process. However, if you sort this out correctly, even a small budget can generate a different revenue stream. So let’s start by learning some basic PPC math.
Below Are the Following Tips To Make The Most Out Of Your Pay Per Click Ads Campaign
#1 Calculate your PPC budget
Before creating any Pay Per Click ads campaign, you’ll need to decide the budget and estimate your approximate expenditure.
Here’s the formula to calculate your PPC budget:
| CPC (cost per click) x Conversion Rate = Cost Per Lead. |
And;
| ROI = (Lifetime Value – Investment)/Cost Per Lead |
According to the formula, your investment could be limitless! Besides this, there will definitely be:
- A period of diminishing results.
- A duration at which you can not service the number of clients.
Any small PPC budget can still be effective with the right targeting. We suggest starting with at least 500 rupees to make sure you stay competitive, and the results are trackable and monitorable in Google Analytics.
#2 Create Different Campaigns for Different Networks
As a company, you can decide to place your ads on two distinct networks: the Display Network or the Search Network.
Display Network is seen on websites and blogs that have AdSense enabled. Basically, if you preferred to advertise your products on the display network, it may display as a banner on a company blog featuring correlated topics or discussions.
Whereas the Search Network is what you see when you run a regular Google search. You might have seen some ads that are displayed at the very top of the screen? Such types of ads are distributed in the Search Network.
These networks achieve various advertising goals. Search Network reaches customers in the last stage of the customer’s cycle when they are inclined to make a purchase.
On the other hand, Display Network targets the awareness stage of the prospect’s cycle. Rather than planning to promote your ads on both networks (which can increase your costs, Set-up different campaigns for the two networks.
You can choose to run your ads on the Search Network if your budget is really limited. This network helps you get a good ROI on your advertising investment. With Search Network you can get more conversions. On the other hand, the Display Network is equipped with boosting brand awareness.
#3 Improve Your Optimization
If you want to manage a foreseen diminishing return, you will need to improve both campaign targeting and conversion rate optimization to decrease your CPC and yield ROI as profit.
So, start by improving your optimization. Your campaign targeting has demographic and geographic data that should be examined regularly. You can improve by improving your business segments by making bid changes based on:
- Locations (zip codes)
- Age ranges
- Gender
- Household Income
- Devices (such as mobile phones, desktops, or tablets)
By simply removing a single zip code or changing a bid by 15% could free up some ad cost that could be later allocated to another campaign with a higher ROI.
On-Page optimization on your website is another way to improve ROI. The Things you need to consider are:
- Do you have a separate landing page dedicated to boosting your conversions?
- Do you have a clear CTA (Call to Action)?
- Do you have a contact form to access your phone number within 3 seconds after landing on your website?
- Is your contact form short? Users are less likely to give out a lot of their information (keep your questions short in the form)
- Does your website content include top-ranking keywords? Mention your top-ranking keywords in your ads and landing pages.
- Lastly, make sure that your users are performing the task as you expected once they’ve clicked through to your website. Some metrics such as the number of “pages viewed” or “time on site” can be misleading for you.
What if a customer finds what they are looking for and buys it immediately? In such cases, time on site and pages viewed would be very low, yet make a successful conversion.
So, try to get your customers where you want them to go. Because the longer they browse on your website without taking any action, the more chances there are to lose them to another Google search (website)!
If your prospective customer takes another search, then it means that they may land on your competitor’s website to make a purchase.
#4 Consider Other PPC Platforms
If you search for popular PPC ad platforms, you’ll find that not all of them have the same kind of targeting, audience, demographics, or cost-per-click. However, most of the PPC advertisers choose the giant platform Google to create their Ad campaigns.
This is because they look at Google’s huge market share, but if your ROI begins to decrease, other platforms could be your next option
Yahoo! and Bing are on the same advertisement platform, so you can try Yahoo! Or Bing for more reach and lower cost per click. This can also be an effective and best PPC strategy 2021 if Google doesn’t work for you.
Other than Bing/Yahoo!, there are other social media platforms like Facebook, which have some precisely detailed demographics targeting. LinkedIn is also a great platform but it depends on your business type; LinkedIn can be very influential for B2B.
#5 Monitor Your Results Closely
Monitoring the results is essential in every advertising campaign. When you monitor and know what works and what doesn’t, you can cut your losses on campaigns that give you low ROI.
Monitor your ad campaigns closely, it will give you the data you need to make informed decisions and invest your money on campaigns with higher ROI. This will help you invest better and spend less on irrelevant ad campaigns.
Final Word
Pay per click ads campaign is not expensive, it’s just a myth created by those who couldn’t manage it well. However, it can cost you if you don’t use it strategically. Write down your advertising goals and if it feels like a lot to handle, you can still start the process with an agency based on your budget.
If you have a limited budget, your goal should be conversions or leads. For this, you should put some extra effort into designing your ads, limit your reach geographically, display your ads in the Search Network, and promote your best products or services.
If you have any questions about the Pay per click ads campaign, please feel free to ring us on 9899 777 422. We have a team of experts to answer all your queries. Visit our social media pages Facebook, Twitter to stay updated in the digital marketing world