7 Strategy to get leads for travel agency

How to Generate Travel Leads

Post-pandemic, the trend of tours and travel has gained momentum afresh. Just like there are a large number of tourists who are delighted to tour India and abroad, there are many tour and travel operators. Online is the most important channel for selling tour packages. If you, as a tour and travel agency, are wondering how to sell tour packages online, you have landed on the right page.

When as a tour operator, you master the art of selling package holidays, you get remarkably more sales. This is best done online as nearly all your buyers are online. This begins with understanding how to get travel leads and allows you to nurture those leads to get hard sales.

Top 7 Strategies to get leads for your travel agency

1.   PPC Marketing

During the holiday season, nothing can match the effectiveness of PPC marketing campaigns for selling holidays. This should be strategically launched. During kids’ summer break, ads for tours to hill stations should be shown. Tours to Goa are popular during spring. In winter, many visitors like to go for Golden Triangle Packages.

2.   Social Media Marketing (SMM)

We live in a digital world and curtain raisers on social media will bring you more sales. Image stories on Pinterest, Instagram, and Facebook add to your popularity as a tour operator or a high-end resort. People are not just inspired to visit your website but also make some direct sales. You’ll create a dedicated community of followers.

3.   Search Engine Optimization (SEO)

SEO is an evergreen digital marketing strategy that keeps your business profitable around the year. This manifests when your website ranks for the right keywords, both short-tail and long-tail keywords. Short tail keywords could be 3-4 words and bring generic queries. Long tail keywords could be 7-8 words long and are used for selling more specific services, like a tour package for 4 to Goa in November.

4.   Content Marketing

Many people who research a tour destination will go through related articles or content published about the tour. This lets them live out the tour and decide if it is worth their investment. Articles written in storytelling format mesmerize a reader and bring sales. A reader gets a fair idea about the experience you promote. He may invest in the exact product that you highlight or a related product that meets his taste better.

5.   Video Marketing

A picture speaks a thousand words and sharing videos on social media is easier than it has ever been before. When someone comes across a video that demonstrates the precise holiday experience that he is looking for, he is more likely to invest in it. Besides sharing reels, creating longer videos for YouTube will work towards getting more sales.

6.   Affiliate Marketing

Affiliate Marketing is an idea that draws parallels with content marketing. Here, one attracts a consumer with one’s ideas without much of a sales pitch in the content. This might involve evoking nostalgia or sharing a story that inspires an interested customer to read on.

The sales pitch and the CTA come at a later stage when the consumer has brought your idea and is willing to buy the product or service that you seek to sell.

For a travel website, you may want to discuss a hiking trip and the sunsets you saw before selling a hiking or a travel package. Multimedia-rich content will attract more readers and buyers.

7.   WhatsApp & SMS Marketing

WhatsApp and SMS Marketing let you pitch offers to more customers. Reaching out to interested customers helps garner more sales.

When you know of people who like to go for a tour towards the end of the year, you may want to pitch them with offers that interest them around this time. Similarly, you may want to classify customers based on their buying intent and define a message to be sent in bulk for each category.

The right way to generate leads for the travel business

It is a competitive industry that we thrive in today and to get the elusive winning edge, you have to make your value proposition outstanding.

This is difficult to achieve without analytics. So you need to modify travel campaigns all the time to keep them relevant and bring more profitability to your business by the day. With robust reporting capabilities, you have a fair idea at all times about the direction that your campaign is taking. This helps break new ground, both locally and internationally. The profitability of selling vacation packages online achieves a new and unprecedented high and keeps breaching these landmarks.

When you want to sell holidays packages online, it is difficult for an in-house team to match the services of seasoned professionals in the field.

Devising a new definition for how to get travel leads online

Xtreme Ads has been a business in good standing for over 15 years now. With a humble beginning, we are now the industry leaders and the definitive point of contact for how to sell tours packages online.

Our list of esteemed clientele includes Bhutan Travel Tag, NTP Tourism Affairs Ltd., Travel Park, Kashmir Perfect Holidays, Alladin Holidays, and Goan Boat Tours. Our clients often tell us that even despite their best efforts to boost online sales, the results desired are different to achieve. Even perfectly made websites find it difficult to achieve their potential while their visibility is limited for online visitors.

If you need to improvise on how to sell tours, digital marketing services by Xtreme Ads will make all the difference in bringing tremendously more online sales.

How to sell vacation packages is an art we have mastered

As your preferred travel PPC and Google AdWords for travel agency, Xtreme Ads delivers awesome and sustainable results when we create ads. Our work processes are refined and strategically defined but are dynamic based on market demands. We make all the difference to our clients’ success. Many of our clients say that our Google Ads for Tourism have been an absolute game changer for their organization. The same has been defined by our mastery and years of experience in the field, which make us the default choice for Google Ads for tourism.

Our services aid you with selling remarkably more packages and turning clicks into customers. As per a recent Statista chart, 48% of customers like to travel to destinations where they can show off their adventures on social media. So, when you highlight your package based on visitors’ liking, sales will be remarkably higher. Your clients can also come across some hidden gems for weekend getaways.