Google Ads Cost Calculator

How can you calculate the cost of Google Ads?

If you are running Google ads or planning to run PPC ads then this Google ads cost calculator will help you understand how many leads you can get from your marketing budget and what be leads of each cost from Google ads or any other PPC marketing. This Google ads cost calculator is purely based on mathematical formulas which you can also use directly. Once you have an idea of your website conversion rate or campaign conversion rate, then you can find all other details easily and can also calculate your ROI (Return on investment).

Enter your value and you will see the result.

Helpful information before you use Google Ads cost calculators

• Google ads spend per month: This will be your marketing budget which you plan to use on Google ads in a month.
• Average Cost per click: This is the Average cost you pay to Google when someone clicks on your ads. This depends upon the competition in your industry. You can use Google Ads Keywords Planner to get an estimate of CPC (cost per click)
• Lead conversion rate: Total leads out of 100 that can convert on your website. This is a very important metric. The higher the conversion rate better the result. This can be improved with a good website, better ads setup and optimization.

Also, check Google Ads pricing in India

Google Ads Cost calculator

Use below chart to get an idea of your industry conversion rate.