Pay-per-click (PPC) advertising is a type of online advertising where advertisers pay a fee each time one of their ads is clicked. PPC can be a very effective way to drive traffic to a website and generate leads and sales.
Web developers who have existing clients are in a great position to start selling PPC services to them. After all, they already have a relationship with the client and they understand their business goals.
Here are a few tips for web developers on how to make extra income by selling PPC services to their existing clients:
1. Educate your clients about PPC advertising
The first step is to educate your clients about PPC advertising and how it can benefit their business. Explain to them how PPC works, what the benefits are, and how you can help them create and manage a successful PPC campaign.
2. Offer a free consultation
Once your clients have a better understanding of PPC advertising, offer them a free consultation to discuss their specific needs and goals. This will give you a chance to learn more about their business and develop a custom PPC strategy for them.
3. Be transparent about your pricing
When you’re meeting with clients to discuss PPC services, be transparent about your pricing. Explain to them how you charge and what they can expect to pay for your services.
4. Offer results-oriented pricing
One way to make your PPC services more attractive to clients is to offer results-oriented pricing. This means that you only charge clients when they achieve certain results, such as leads or sales.
5. Provide excellent customer service
Once you start managing PPC campaigns for your clients, it’s important to provide excellent customer service. This means being responsive to their questions and concerns, and keeping them updated on the performance of their campaigns.
6. Build relationships with your clients
The best way to keep your clients coming back for more is to build relationships with them. Get to know their business and their goals, and show them that you’re invested in their success.
How to target your existing clients
- Start by targeting your most profitable clients – Which clients are most likely to benefit from PPC advertising? Start by reaching out to those clients and offering them a free consultation.
- Highlight the benefits of PPC advertising – PPC advertising can be a very effective way to drive traffic to a website and generate leads and sales. Be sure to highlight these benefits to your clients.
- Offer a variety of PPC services – In addition to managing PPC campaigns, you can also offer other PPC services, such as keyword research, ad copywriting, and landing page optimization. This will make you a one-stop shop for your clients’ PPC needs.
- Provide case studies and testimonials – Social proof is a great way to sell your services. Be sure to provide your clients with case studies of successful PPC campaigns that you’ve managed for other clients. You can also get testimonials from your clients and use them on your website and in your marketing materials.
- Follow up regularly – Don’t just reach out to your clients when you have something to sell them. Follow up regularly to see how they’re doing and to offer them support.
How web developers to start selling PPC services
If you’re a web developers and you’re interested in starting to sell PPC services to your existing clients, here are a few steps you can take:
- First Educate yourself about PPC advertising – There are many resources available online and in libraries that can teach you about PPC advertising. You can also join online courses for learn this.
- Get certified – There are a number of PPC certifications available, such as the Google Ads Certification and the Bing Ads Certification. Getting certified will demonstrate to your clients that you have the knowledge and skills necessary to manage their PPC campaigns effectively.
- Create a PPC services page on your website – This page should explain what PPC advertising is, how your PPC services work, and the benefits of using your services. You can also add testimonials from satisfied clients.
- Reach out to your existing clients – Let them know that you’re now offering PPC services and that you’re offering a free consultation.
- Develop a custom PPC strategy for each client – This will involve learning about their business goals, target audience, and budget.
- Set up and manage your clients’ PPC campaigns – This includes doing keyword research, writing ad copy, and designing landing pages.
- Track and report on the performance of your clients’ PPC campaigns – This will help you to optimize their campaigns and ensure that they’re getting the results they want.
Benefits of selling PPC services to existing clients
There are a number of benefits to selling PPC services to your existing clients, such as:
- You already have a relationship with the client – This means that you have a built-in level of trust and rapport.
- You have a good understanding of the client’s business – This will help you to create and manage a PPC campaign that is tailored to their specific needs and goals.
- You can offer bundled services – In addition to PPC services, you can also offer your clients other web development services, such as website design and development, search engine optimization (SEO), and social media marketing. This can make you a one-stop shop for their digital marketing needs.
Conclusion
Selling PPC services for web developers to their existing clients can be a great way to earn extra income and grow your business.
