What is PPC Marketing?

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    Siddhi Nair

    Can PPC ads get you leads or sales for a food startup?

    #175 Reply
    Shawaiz Farooq

    PPC is the best marketing method if you believe in results. It’s getting very popular these days because it helps businesses (small/big) to attract the right users instantly. Unlike organic where you’ll have to wait for weeks if not months to curate and drive visitors to your website, PPC (Pay-per-click) can make online advertising easy for you in this fast-paced world. However, it would be better if you also pay some attention to organic marketing methods like SEO.

    With the help of Google Ad words, your business can get featured in Google’s search engine as well as Google Display Network! It allows you to manage a whole process of advertisement which is based on a number of factors like your business type, location, right keywords, the target audience, your budget and adjust it according to market trends. It’s a lot of work but worth the effort!

    Nevertheless, you’ll begin getting more customers than you did before. With the help of PPC, any business like yours can start to manage campaigns. There is no minimum budget and even if you don’t have a website to run particular campaigns, it’s not a problem. As a startup, your local restaurant can still make an online presence through Google or Facebook.

    I hope this answers your question if you still want to explore PPC, take some to think about your business and how you plan to build a brand of your own. All the best for your startup!

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