Hi, Facebook lead ads help in building an email list of leads for your business.
This ad helps your prospect to sign up if they find your product interesting with very little effort. They are not even required to leave Facebook as they form to collect data on Facebook and not on your website.
It is a good and quick way of building a list of leads. But as the followers have not left Facebook and visited your website, you will need something extra to convert them from leads to customers. By using Facebook Lead ads you can drive conversions from your Facebook business page in an easy way.
The effectiveness of these ads is very much dependent on good graphics, perfect messages, and great execution. To increase the result rate, you may seek help from a marketing agency to work with you on this. And if you have enough time and expertise, you can manage this by yourself.
Facebook Lead ads allow you to find people who may be interested in your products or services and collect information from them. Using an Instant Form, you can collect contact information such as name, email address, phone number and more. These forms also let you include custom questions to help you understand your potential customers and reach your business goals.
You can use lead ads to:
1) Identify potential customers for your business
2) Collect subscriber information for your company newsletter
3) Encourage downloads of white papers or brochures
4) Understand the interests and behaviours of potential clients
5) Get people to enrol in your programmes
I follow kuware.com for Marketing concepts. Hope this helps.