Automated bidding is an efficient Google AdWords strategy that sets bids for your Google AdWords ads automatically based on how likely the impression will turn into a successful click or even conversion.
It helps businesses to maximize the profit from their campaigns. Google AdWords automated bidding takes multiple factors into account like user’s device, time of the day, location, demographics, and more. These factors help to make the ad campaigns more effective.
With automated bids, advertisers don’t need to worry about updating the bids of keywords or ad groups. Google AdWords set a bid for each and every auction based on the above factors and decides if the ad should be visible or not. Mostly, it allows all kinds of ads.