What are different types of Youtube ads?

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  • #117 Reply

    What are different types of ads you can run on youtube and does youtube provide free tool to generate videos?

    #123 Reply
    Kamlavathi Ravichandran

    YouTube advertising is a great way of advertising your video content on YouTube or in search results so you can maximize your user reach.

    There are six types of YouTube ads:

    1. TrueView ads
    TrueView ads give viewers the most control over the advertisements they see. Because of this, Google reports that eight out of ten viewers prefer TrueView to other in-stream video ad formats.

    2. Non-skippable instream ads
    Non-skippable in-stream ads are the same as TrueView in-stream ads except viewers aren’t able to skip them. Because viewers have less control over these ads, they’re not considered ‘TrueView.’

    3. Bumper instream ads
    Bumper YouTube ads are the third type of YouTube video ad available to marketers. These non-skippable video ads play before a viewer’s chosen video and must be less than 6 seconds long.

    4. Sponsored card ads
    YouTube sponsored cards to appear within videos as small call-to-action (CTA) popups.
    Sponsored cards are a very subtle form of YouTube advertising. A small ‘i’ symbol pops up in the upper right-hand corner of a video and when a viewer clicks on it, the card expands.

    5. Overlay ads
    Overlay ads are perhaps the simplest form of YouTube advertising. These are banner ads that appear along the bottom of videos. Overlay ads can also be text-based.

    6. Display ads
    Display ads are another simple YouTube advertising format. These ads have been around for a while and appear in the right-hand sidebar above the suggested videos list.

    Youtube does not provide free tools to generate videos, however, there are free tools like Openshots to create videos for free.

    Hope this answers your question.

    #242 Reply
    Alex Merchant

    Type of Youtube Video Ads
    1) Skippable Video Ads: These ads allow viewers to skip ads after 5 seconds.
    2) Non-Skippable Video Ads: These ads must be watched before a video can be viewed.
    3) Bumper Ads: Short, non-skippable video ads of up to 6 seconds that must be watched before a video can be viewed. Bumper ads are turned on when skippable or non-skippable ads are turned on.
    4) Overlay Ads: Overlay image or text ads that can appear on the lower 20% portion of a video.

    I follow kuware.com for the latest marketing-related information. Hope this helps you.

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