Google Ads can provide almost immediate targeted traffic to your website or business with Ads often showing within just hours of the Google Ads account & campaigns being created. It is not like SEO, because SEO takes a lot of time. If you’re new to this, know that the performance data received from Google Ads is continual, rather than in weekly, or monthly intervals. This allows you to continually evaluate account & campaign performance. You can then use this data to regularly adjust the account to increase the quality of traffic and the number of conversions.