Author Archives: Anil Singh

What is Conversion Rate in AdWords or Google Ads?

Conversion rate Conversion rate is a very important metric in Google ads or PPC marketing. It shows the performance of the campaign and how well it has been optimized. To understand “conversion rate”, let’s start with an example: Mr. A has a local business and he runs “PPC for Mobile repair services” and the goal […]

How to Buy Google AdWords or Google Ads

Google Adwords was renamed to Google Ads in 2018, so in this post, I will discuss “how to buy Google Ads?” No doubt, Google is the largest internet company with the maximum number of users using its different properties like Google Search Android phones YouTube Chrome and many others This is an opportunity for business […]

AdWords Over-Delivery – Can Spend Twice of Your Budget

As per Google AdWords updates in October 2017, Adwords can now spend twice your daily budget on any particular day but overall monthly spending will remain the same. The Logic behind this was to capture high-quality traffic any day and get more clicks. On days with lots of high quality traffic, your costs could be […]

Learn Google Ads – Step By Step Guide

Want to use Google Ads to promote your business but don’t know where to start? You are in right place. In this blog post, I will give you quick step-by-step tips to set up your first Google Ads campaign without anyone’s help. And yes, 1st-time advertisers can also get free AdWords coupon worth $100 ( […]

How To Rank in Google My Business Local Search

Almost everyone is familiar with Google Maps, if you have searched google with a specific local modifier, there are chance of showing first results were Google Maps results. This happens because Google maps are not just a business listing tool, it is a search tool that allows users to search for local businesses. Achieving good […]