Facebook Ads are easy to create; just one tap of that bright blue “boost post” button and there goes your Ad! But making the most out of your Ad? That’s more difficult than you think.
Facebook Ads Manager is constantly changing and updating.
The strategies and algorithms that worked only a few months ago maybe unwanted now and features that were available just a year ago may not even exist now.
We’ve also mentioned some handy strategies and collected a few tips from well-known Facebook advertisers around the world that you can use to create your own Facebook advertising campaigns.
But before we get into that, let’s discuss an important question for a second:
Why Are Facebook Ads Important for All kinds of Businesses?
Although millions of companies post their ads from Facebook, we cannot surely say that Facebook still remains ‘THE’ social media platform – especially when it owns another giant like Instagram and the option with which you can advertise on both from Ads Manager.
So, Facebook advertising has become an essential marketing platform for businesses worldwide. But how can marketers use it in the right way?
Are you ready to learn how to make the best out of your Facebook ads? Here are our top six Facebook advertising tips:
#1 Targeting the Appropriate Audience
New Facebook advertisers commonly make one mistake and that is trying to reach a large number of people at once with their ads.
While this isn’t totally wrong, it’s also not the right way to choose your audience. By practicing this approach, you can bring down your conversion rates with Facebook ads.
Remember that every ad you create or boost on Facebook has some purpose. And this purpose should connect with the core values of your target audience. When you target any amount of population or everyone, it weakens the purpose of your ad.
So instead of expanding your reach to a large number of people, your goal should be on reaching people who can connect with your brand and its purpose.
Here’s one of the most efficient Facebook advertising tips to practice if you want a good return investment from your ads – learn different targeting options.
Make your content resonate with people who are not only interested in reading your content but are also willing to share it with others who may find it useful.
Try to reach more people who are interested in your business and want to know more about it, this will help you increase your followers and likes.
Choose to connect with a relevant audience that is highly responsive to your notifications.
In the beginning, you may not think it’s right to target a smaller group of audience, but in the long run, it’ll help you increase click-through rate (CTR) and get more conversions.
That’s how you grow your business online.
#2 Create different versions of your ad copy
No matter how proficient your content writers are, there’s always going to be some element of dullness when it comes to wording your new Facebook ad.
You need to create several sets of ad copy with good wording. Write a few headlines and bodies that complement each other. Each set of your copy should focus on a different primary message, address an alternative problem, and be written in a specific style and tone.
You can also experiment with a structure including bullet points, small sentences, or longer paragraphs.
Facebook has a feature called Dynamic Creative on which you can add up to five headlines, descriptions, and photos to your ad. The feature then combines these in different forms with different CTAs and shows you which one works the best.
#3 Leverage Video Ads
During the year 2018, Facebook had been dramatically boosting the reach of video metrics, yet many marketers have been doubtful whether a video is still a relevant marketing tool today. Guess what? It is, and the results are amazing!
Video has a great scope for creativity and entertainment. No other medium can give a better opportunity to tell an engaging story that can be a touching tale.
Because many customers see more than just two lines of ad copy. So you need to catch their eye with an impactful video and you can successfully convey your message while keeping them hooked all the way to the end of the video. Customers won’t mind pausing their other activities to watch a video that’s just 20 seconds long or more.
You can set up a Facebook Ads funnel with your ad video. And then run a campaign that intrigues a lookalike audience. Direct your video around your brand and tell a touching story, then you can also create an ad for targeting users who watched at least ten seconds of your video. Show them a lead-generating ad that includes an offer, such as an eBook, consultation, or free trial.
#4 Create a lookalike audience using high-value customers
All businesses have some clients who are either loyal or spend big. If you have such special customers whom you highly value, you can create a custom audience of only your highest-value consumers as a part of your Facebook ads strategy.
By doing this, your high-valued customers can help you connect you to other members of your cold audience who are similar to your high-value clients. This is just a short way of expanding your high-value customers.
Keep in mind to refresh the data on your high-value audience based on their activity on both Facebook and other platforms. Otherwise, you may miss out on targeting the most relevant audience for your ad.
#5 Always prioritize content for mobile users
If you’re creating an ad then remember to tailor it for mobile users. This is because Google prioritizes content that has been created for mobile, and so should you when it comes to your Facebook ads.
Content tailored to desktops won’t always look well to mobile users. But surprisingly, content created with a mobile layout will automatically translate well on a desktop as well!
Hence it is important to always tailor your ads to mobile; it can help you to reach an audience you’re currently unable to appeal to.
Also, make sure your ad is created to align with the mobile layout. Such as creating vertical videos so that mobile users can easily watch them without having to rotate their phones. It’s just the small conveniences like this that can make you stand out from your competitors.
#6 Set a bid cap
If you’re running on a tight budget, then Facebook allows you to set a bid cap. This strategy allows you to pay the lowest price for each ad campaign in order to stretch your budget, ensuring you don’t spend more than you can.
You can try to test the lowest ad cost for a few days, see the kind of result you achieved in the auction and then implement a new price based on that result.
We’ve given you our six best Facebook advertising tips, so you can implement these effective tips to grow your business online.
If you have some more questions, then please contact us to schedule a time to have a word.
Or, feel free to browse through our services to learn how our digital marketing company can help you increase reach with your advertisements.